Helping purpose-driven organisations do more of what matters.
Future-proofing marketing capability for arts, heritage, and charity teams. Built around how you work.
Icarus Reach.
What this is about
The gap is getting wider.
Technology tends to reach the people who need it least before it reaches the people who need it most. AI gives small marketing teams the power to understand audiences, create faster, and report with real insights. That gap is what this work exists to close. who need it most.
76%
of UK charities are using AI
37%
haven't taken any action yet
2%
are using AI at a strategic level
What this is about
The gap is getting wider.
Technology tends to reach the people who need it least before it reaches the people who need it most. AI gives small marketing teams the power to understand audiences, create faster, and report with real insights. That gap is what this work exists to close. who need it most.
76%
of UK charities are using AI
37%
haven't taken any action yet
2%
are using AI at a strategic level
What this is about
The gap is getting wider.
Technology tends to reach the people who need it least before it reaches the people who need it most. AI gives small marketing teams the power to understand audiences, create faster, and report with real insights. That gap is what this work exists to close. who need it most.
76%
of UK charities are using AI
37%
haven't taken any action yet
2%
are using AI at a strategic level
How we work
How we help you reach further.
From identifying opportunities to building systems and training your team—we manage the entire process while you focus on running your business.
Understand
01
Build
02
Grow
03
Share
04
Understand
A structured look at how your marketing currently works. An honest assessment of where AI would make a genuine difference and where it would not.
Build
Working alongside your marketing team to put recommendations into practice. Audience segmentation, content workflows, board reports, email marketing.
Grow
A few days a month, checking in on how things are running and keeping systems working as things change. There for as long as it is useful and no longer.
Share
Resources, Guides & Tools Practical resources for arts, heritage, and charity marketing teams. Audience insight guides, content workflow templates, reporting frameworks.
Book a free call
How we work
How we help you reach further.
Every organisation is different. The starting point is understanding yours, then working out what is genuinely useful.
Understand
01
Build
02
Grow
03
Share
04
Understand
A structured look at how your marketing currently works. An honest assessment of where AI would make a genuine difference and where it would not.
Build
Working alongside your marketing team to put recommendations into practice. Audience segmentation, content workflows, board reports, email marketing. Designed around tools you already use. Knowledge transfers as the work happens.
Grow
A few days a month, checking in on how things are running and keeping systems working as things change. There for as long as it is useful and no longer.
Share
Resources, Guides & Tools Practical resources for arts, heritage, and charity marketing teams. Audience insight guides, content workflow templates, reporting frameworks.
Book a free call
The difference
Before and after.
What changes when your marketing team has the right tools and knows how to use them.
Stretched thin
Reactive content
Guesswork audiences
Before
Every campaign takes longer than it should. Audience data sits unused. Board reports are a scramble. The team is too busy delivering to step back and think about how to do it better.
Content systems
Content systems
Audience insight
Smarter reporting
After
The team knows who they are reaching and why. Content gets produced faster. Board reports pull themselves together. There is time to think, plan, and do the work that actually matters.
The difference
Before and after.
What changes when your marketing team has the right tools and knows how to use them.
Stretched thin
Reactive content
Guesswork audiences
Before
Every campaign takes longer than it should. Audience data sits unused. Board reports are a scramble. The team is too busy delivering to step back and think about how to do it better.
Content systems
Content systems
Audience insight
Smarter reporting
After
The team knows who they are reaching and why. Content gets produced faster. Board reports pull themselves together. There is time to think, plan, and do the work that actually matters.
The difference
Before and after.
What changes when your marketing team has the right tools and knows how to use them.
Stretched thin
Reactive content
Guesswork audiences
Before
Every campaign takes longer than it should. Audience data sits unused. Board reports are a scramble. The team is too busy delivering to step back and think about how to do it better.
Content systems
Content systems
Audience insight
Smarter reporting
After
The team knows who they are reaching and why. Content gets produced faster. Board reports pull themselves together. There is time to think, plan, and do the work that actually matters.
In practice
From invisible to unmissable.
A charity with a strong mission, a stretched marketing team of two, and almost no visibility beyond its existing supporters. Audience data sitting unused, a newsletter losing readers, campaigns going out but not landing. Three changes. Six weeks. The charity started reaching people who had never heard of them
3x
Hours back
In the first month
40%
Reduction
In manual work
In practice
From invisible to unmissable.
A charity with a strong mission, a stretched marketing team of two, and almost no visibility beyond its existing supporters. Audience data sitting unused, a newsletter losing readers, campaigns going out but not landing. Three changes. Six weeks. The charity started reaching people who had never heard of them.
3x
More people reached
same team, same budget
10+
Hours back
Where it counts
In practice
From invisible to unmissable.
A charity with a strong mission, a stretched marketing team of two, and almost no visibility beyond its existing supporters. Audience data sitting unused, a newsletter losing readers, campaigns going out but not landing. Three changes. Six weeks. The charity started reaching people who had never heard of them.
3x
More people reached
same team, same budget
10+
Hours back
back where it counts
Here to help
You're in experienced hands.
The kind of working relationship where your team feels heard, not managed. Someone who learns the names, understands the dynamics, and builds around the people, not just the tools.
Latifu Mumuni
Founder & Lead Consultant
From using AI to building with it 10+ applications built. Now developing tools and resources specifically for arts, heritage, and charity marketing teams, and for communities that the technology sector routinely ignores.
A decade of reaching audiences Public sector CPD, charity conferences, trade expos, international exhibitions. Every scale, every sector. Thousands of events that needed people to show up.
Practising screenprinter who lives to create. Honoured to work alongside the people who make culture happen and communities stronger.
Looking for technical co-conspirators
Partnerships
Actively seeking developers and technical partners to co-build AI tools and software Real problems. Meaningful work. If you build things and care who benefits, lets chat!
Here to help
You're in experienced hands.
The kind of working relationship where your team feels heard, not managed. Someone who learns the names, understands the dynamics, and builds around the people, not just the tools.
Latifu Mumuni
Founder & Lead Consultant
From using AI to building with it 10+ applications built. Now developing tools and resources specifically for arts, heritage, and charity marketing teams, and for communities that the technology sector routinely ignores.
A decade of reaching audiences Public sector CPD, charity conferences, trade expos, international exhibitions. Every scale, every sector. Thousands of events that needed people to show up.
Practising screenprinter who lives to create. Honoured to work alongside the people who make culture happen and communities stronger.
Looking for technical co-conspirators
Partnerships
Actively seeking developers and technical partners to co-build AI tools and software Real problems. Meaningful work. If you build things and care who benefits, lets chat!
Here to help
You're in experienced hands.
The kind of working relationship where your team feels heard, not managed. Someone who learns the names, understands the dynamics, and builds around the people, not just the tools.
Latifu Mumuni
Founder & Lead Consultant
From using AI to building with it 10+ applications built. Now developing tools and resources specifically for arts, heritage, and charity marketing teams, and for communities that the technology sector routinely ignores.
A decade of reaching audiences Public sector CPD, charity conferences, trade expos, international exhibitions. Every scale, every sector. Thousands of events that needed people to show up.
Practising screenprinter who lives to create. Honoured to work alongside the people who make culture happen and communities stronger.
Looking for technical co-conspirators
Partnerships
Actively seeking developers and technical partners to co-build AI tools and software Real problems. Meaningful work. If you build things and care who benefits, lets chat!
FAQ
Your questions answered.
If yours is not here, book a free call and we will talk it through.
We are a small team. Is this realistic for us?
Most of this work is designed for teams of one to three people. The review is scoped to fit organisations with modest budgets and can usually sit under an existing budget line like marketing, audience development, or organisational improvement. A free call before anything else costs nothing and commits you to nothing.
We do not have a big budget. Can we still work together?
Yes. The work is designed around the reality of small teams and tight budgets. Engagements are scoped so they fit, not so they stretch. The first step is always a free conversation to work out whether there is something genuinely useful to do.
We have tried AI tools for our content but they have not stuck. Why would this be different?
AI tools for content do not stick when they are introduced without connection to how your team actually produces and distributes content. The engagement starts by understanding your marketing workflow: how content is planned, who produces it, what channels it goes to, how performance is measured, and what reporting your board expects. AI only gets introduced where it connects to a specific, existing pain point in that workflow.
We are not sure where AI fits in our marketing. Can you help us work that out?
That is specifically what the review is for. You do not need a brief or a defined project. A 30-minute conversation is enough to work out whether there is something useful to do.
We are not sure we can justify the spend.
That is a fair concern. The work is scoped to sit within the kind of budget lines most organisations already have. A free call is the easiest way to find out whether it makes sense for where you are right now.
FAQ
Your questions answered.
If yours is not here, book a free call and we will talk it through.
We are a small team. Is this realistic for us?
Most of this work is designed for teams of one to three people. The review is scoped to fit organisations with modest budgets and can usually sit under an existing budget line like marketing, audience development, or organisational improvement. A free call before anything else costs nothing and commits you to nothing.
We do not have a big budget. Can we still work together?
Yes. The work is designed around the reality of small teams and tight budgets. Engagements are scoped so they fit, not so they stretch. The first step is always a free conversation to work out whether there is something genuinely useful to do.
We have tried AI tools for our content but they have not stuck. Why would this be different?
AI tools for content do not stick when they are introduced without connection to how your team actually produces and distributes content. The engagement starts by understanding your marketing workflow: how content is planned, who produces it, what channels it goes to, how performance is measured, and what reporting your board expects. AI only gets introduced where it connects to a specific, existing pain point in that workflow.
We are not sure where AI fits in our marketing. Can you help us work that out?
That is specifically what the review is for. You do not need a brief or a defined project. A 30-minute conversation is enough to work out whether there is something useful to do.
We are not sure we can justify the spend.
That is a fair concern. The work is scoped to sit within the kind of budget lines most organisations already have. A free call is the easiest way to find out whether it makes sense for where you are right now.
FAQ
Your questions answered.
If yours is not here, book a free call and we will talk it through.
We are a small team. Is this realistic for us?
Most of this work is designed for teams of one to three people. The review is scoped to fit organisations with modest budgets and can usually sit under an existing budget line like marketing, audience development, or organisational improvement. A free call before anything else costs nothing and commits you to nothing.
We do not have a big budget. Can we still work together?
Yes. The work is designed around the reality of small teams and tight budgets. Engagements are scoped so they fit, not so they stretch. The first step is always a free conversation to work out whether there is something genuinely useful to do.
We have tried AI tools for our content but they have not stuck. Why would this be different?
AI tools for content do not stick when they are introduced without connection to how your team actually produces and distributes content. The engagement starts by understanding your marketing workflow: how content is planned, who produces it, what channels it goes to, how performance is measured, and what reporting your board expects. AI only gets introduced where it connects to a specific, existing pain point in that workflow.
We are not sure where AI fits in our marketing. Can you help us work that out?
That is specifically what the review is for. You do not need a brief or a defined project. A 30-minute conversation is enough to work out whether there is something useful to do.
We are not sure we can justify the spend.
That is a fair concern. The work is scoped to sit within the kind of budget lines most organisations already have. A free call is the easiest way to find out whether it makes sense for where you are right now.